Archipel Business Profile

Process

Client Archipel Research and Consulting

I had the pleasure of working with Archipel Research and Consulting to create a Business Profile. Archipel needed a web-based document that categorized their services and represented their team and previous clients.

Archipel’s team had already written the copy. We began by ideating on how the copy would be split into sections and laying them out. Part of my work with Archipel was to help update their brand, so I and one of the head researchers went wild with formats, images, and use of the brand colours to see what worked. We settled on circle motifs, formalized yellow as a new brand colour, and used coastal and forist images rather than people unless someone was specifically mentioned.

Programs Used

InDesign

Photoshop