Equilibrium

Process

Educational Design Project

This project’s parameters were to design icons representing the concepts of Location Intelligence, Data Quality, Data Integration, and Data Enrichment, and to incorporate them into a promotional PDF for the fictitious company, Equilibrium. One image that stood out to me was a lightbulb. I focused on that because it gave me a common shape to work with and served as a symbol for intangible concepts of information and data. Also, a lightbulb seemed friendly and a bit light-hearted, which I felt complemented the clean, professional brand, helping it come across as trustworthy and capable.

Programs Used

Procreate (ideation)

Illustrator

InDesign